How to run a successful crowdfunding campaign


Everything you need to know BEFORE you launch.

Temporarily suspended due to COVID-19


Why the Crowdfunding Workshop Will Get You Results


All the success factors covered in one day. Hundreds of project creators have already benefitted.


Over 5 years crowdfunding experience. Delivered more than 80 crowdfunding workshops and talks.


Access to tons of tools, checklists, templates and resources. Share experiences in a Facebook group.

Who is this workshop for?


This workshop is for anybody who wishes to

run a SUCCESSFUL crowdfunding campaign.


Who will benefit

A START-UP wishing to launch a business and wanting to know if their crowd likes their idea. Market validation is key!

An existing BUSINESS wishing to grow and expand or test out a new product or service.

A CHARITY or NON-PROFIT wanting to try out a new way to unlock funding from their current supporter base.

ANYBODY with an idea who wants to use crowdfunding as a marketing strategy to grow their crowd.

Who will NOT benefit

Anyone who wants to launch a campaign without a crowd expecting strangers to support their efforts.


What we will cover during the day

Session 1  Research

  • Crowdfunding Potential - Overview
  • 4 main Types of Crowdfunding
  • Best Crowdfunding Websites
  • Pros and Cons to Crowdfunding
  • Future Trends of Crowdfunding


Session 2  Success Factors

  • Case Studies
  • The 'Perfect' Campaign Page
  • Perfecting your Story
  • Video Shoot and Script
  • Campaign Rewards
  • Setting your Target

Session 3  Essential Tools

  • Top Crowdfunding Campaign Tools
  • Crowd Building
  • Email List Building
  • Social Media Strategy
  • Traffic Generation Tools
  • Influencer Research

Session 4  Launch

  • What to do on Launch Day
  • Media Kit/Room
  • Press, PR and Journalists
  • Stretch Goals
  • Inventory and Fulfillment
  • Post Campaign Checklist

What You Will Discover...

Is my idea Crowdfundable?

Certain success factors have to be in place for your idea to appeal to the crowd. Find out exactly how many of these you have and which ones you still have to build.

Can I do this on my own?

Support for your campaign can come from many different sources. Find out the best way you can involve others in helping you reach your target.

How do I work out how much I can raise?

Working out your target can be quite challenging. I will show you what you need to take into account when setting your ideal amount.

What tools should I be using to run my campaign?

Here I will demonstrate the top 7 essential tools you and your team should be using to run your campaign.

How do I grow and engage my crowd before launch?

Learn the exact strategy you should use to grow your crowd and what you should do to get them excited about your product/service.

What should a 'perfect' project page look like?

Analyse the essential components that make up a successful crowdfunding campaign page.

What rewards can I offer my supporters?

Understand the components that make up a 'great' reward and post-campaign considerations.

How do I protect my Intellectual Property?

Understand what you should do about protecting your idea from being ripped off when you go crowdfunding.

Do strangers fund crowdfunding campaigns?

Learn the exact process and at what point strangers become involved and why.

and much more...

What else you get... addition to the above

Strategy Plan

You will leave the one day workshop understanding the success factors that you need to have in place in order to run a successful crowdfunding campaign. 

Case Studies

You will have access to past case studies in a members area for you to view anytime. Here you will learn how others have been successful by researching what they have done.

1 on 1 Consultation

After the workshop you can schedule a one hour consultation with me to cover any aspect of the launch of your crowdfunding campaign you need help with.

Facebook (like) Group

You will be invited to join a private Facebook group where you can share your experiences and help each other with your crowdfunding campaigns.


You will receive an eBook detailing the top 46 essential tools you should consider using to research, manage and run your crowdfunding campaign.


A full day crowdfunding workshop has been recorded and placed in the members area so that you and your team can go back over the content at any point in the future.

Temporarily suspended due to COVID-19

Sign up today to get access to advance material. The Crowdfunding Workshop is a full day workshop and takes place on Saturday 17th October 2020 at TEN, Manor House Enterprise Centre, High Street, Royal Wootton Bassett SN4 7HH, Wiltshire, UK

Most Crowdfunding Campaigns Fail!

What they say

After helping hundreds of project creators - the one common factor that keeps coming up - is they wished they had put more effort into planning and crowd building BEFORE launching their campaign.

Most important success factor

Setting yourself up correctly and following a tried and tested launch strategy is the SINGULAR most important success factor to running a successful crowdfunding campaign.

You need a crowd to go crowdfunding

Learn how to build, grow and engage a crowd long before you launch your campaign. The size and responsiveness of your crowd determines how much you can set as a target for your campaign.

Is Crowdfunding just for startups?

Anyone can go crowdfunding! You can be a startup, existing business, charity or a social enterprise i.e. anybody with an idea...and a crowd.

Your Instructor

Anthony Lovell de Souza

Over the years I have given over 200 crowdfunding workshops and talks across the UK. These have included full/half day workshops to startups, existing businesses, universities, charities and social enterprises.

Hundreds of people have attended these workshops and gained greater clarity on all aspects of crowdfunding.

I have also assisted crowdfunding campaigns, online, from all over the world e.g. UK, USA, Germany, Italy, Canada, Somalia, Argentina and others.


Workshops and Talks

Loughborough University, New Media Europe Conference, Internet Business School, Federation of Small Businesses, The Oxfordshire Project, Enterprise Network, Swindon Tech Summit, TEN Enterprise Centre, Outset, Wessex Chamber of Commerce, Cascade Training, Empowering West Berkshire, Marlborough Business HUB, Devon Community Trust, Desk CoWork, Heptagon Events, London, Referral LInk and many more...


"The workshop provided great focus and the resources which were available online were hugely beneficial in preparing for my campaign. The consultation call with Anthony enabled me to ask questions specific to my campaign. I would recommend the workshop unreservedly."


"Anthony has put together an amazingly informative workshop. I now feel confident that I will have a successful campaign for my fitness invention. *Campaign exceeded its target on Kickstarter"

Rollin Rachelle - UNITED STATES

"When I met with Anthony he told me many things about crowdfunding I did not know before and convinced me to give it a try. I decided to simply follow all of his advice. At the end I got 170 percent above my aimed target…”"

Andreas Muller - GERMANY

Join us Today!

Do not miss the workshop on Saturday 17th October 2020.



Crowdfunding Mastery Academy

Two months' free access when the Crowdfunding Academy launches.

Allows for self-paced learning and regular new content like video walkthroughs, pdfs and audio. 



Add Team members

Once you sign up you can send me the emails of your team members. I will then add them to the member's area where they will be able to log in at any time and catch up on replays.

Immediate Access

Once you sign up to the Crowdfunding Launch Lab you will get immediate access to over 3 HOURS of video and audio.

Enrolment closes midday 16th October (GMT) 2019

- Workshop begins at 09h30 on Saturday 17th October 2020 -









Pricing Options

The Early Bird Opportunity EXPIRES midnight on Sunday 11th October 2020!



Single Payment

Case Studies

Lifetime Access

Strategy Plan

Q and A

1 hour Consultation

Facebook Group



Extra Team Member


Immediate Access to Content




Single Payment

Case Studies

Lifetime Access

Strategy Plan

Q and A

1 hour Consultation

Facebook Group



Extra Team Member


Immediate Access to Content



£55.00 x 2


Case Studies

Lifetime Access

Strategy Plan

Q and A

1 hour Consultation

Facebook Group



Extra Team Member


Immediate Access to Content



Money Back Guarantee

If for whatever reason you are not satisfied a full refund will be given within 7 days of purchase. Just send me an email.

Check out my FAQ

When and where does the Crowdfunding Workshop start and finish?

The Workshop takes place on Saturday 17th October 2020 from 09.30 until 16.30. It takes place at TEN, Manor House Enterprise Centre, High Street, Royal Wootton Bassett SN4 7HH, Wiltshire, UK.

How long will my team and I have access to all the resources?

You will all have lifetime access to the Workshop slides and resources.

What if I want a refund?

We are happy to issue a refund within the first 7 days of you signing up.

What skills will the Workshop teach me?

The Workshop experience will take you from crowdfunding concept to real world examples for you to model. Highlights include figuring out if your idea is crowdfundable, work-shopping your launch plan, engaging and growing your crowd, being part of a community who are also crowdfunding, learning about the latest tools you need to drive traffic to your campaign page and connect with influencers, and more!

Will I be able to launch a successful crowdfunding campaign by the end of this workshop?

The concept behind the Workshop is for you to understand all the success factors you need to have in place before, during and after you a run crowdfunding campaign. You do not need to have all of them in place but you need to know what they are and have enough of them working properly in order to reach your target.

What equipment /tools do I need to access the online material?

Access to a computer, the internet an email address, and an eager and open mind!

Will I get access to all of the material at once?

Once you sign up there will be over 3 hours of videos and audio you can start going through straight away. Once the one day workshop is over you will gain access to a recorded video replay of a past crowdfunding workshop that you and your team members can watch.

What do I do if I need help?

If you need help with something related to the Crowdfunding Workshop, please contact me at  [email protected] . Thanks.


Why not enroll today!