The topic that we have got today is, why do most crowdfunding campaigns fail.
The majority of crowdfunding campaigns do fail, and that is the sad reality.
For example, if you're going to go crowdfunding on Kickstarter, they have a particular failure rate vs IndieGoGo. Kickstarter stats show around 39% of all campaigns succeed, but 61% do not.
It is very difficult to actually work out what the success or failure rates are on all other crowdfunding platforms, but the general perception out there is that about 70% of all crowdfunding campaigns fail.
So we are here to make sure you do not experience the same thing!
So when it comes to crowdfunding failures one of the most prominent causes relates to your crowd, or more often the lack of a crowd.
The simple truth is, you need...
Crowdfunding can open doors!
It can bring projects and services to life where traditional methods fail.
It is an innovative way of unlocking funding for projects and services.
In short, the benefits of crowdfunding can be vast. But first, let’s launch into a simple explanation of what crowdfunding is.
Crowdfunding is a process that allows project creators to reach out to a ‘crowd’ of people for small sums of money, those small sums of money when put together amass to a large amount of money.
If all the success factors for a campaign are in place, then that large amount of money will accumulate to reach your campaign goal.
'Et voila', the project or service is off the ground.
We will touch on what we mean by success factors a little further down.
A crowdfunding platform is essentially a shop window for your campaign. It provides the necessary mechanisms and structure for...