WHAT IS THE SECRET?

The secret to crowdfunding is in the name - You need a crowd to go crowdfunding.

This is the most common question I get about crowdfunding - ‘why is no one backing my crowdfunding campaign?’

Over the years I have realised that having a responsive engaged crowd before you go crowdfunding is key to reaching your campaign target.

MISCONCEPTION

There seems to be a misconception that with lots of Social Media followers I should be OK to run a crowdfunding campaign.

In my experience that is simply not the case.

Fundamentally people do not like being sold to via Social Media. You do need to have and work with social media as this is key to maintaining awareness and engagement about what you are doing. Social Media is also great for customer service.

The bigger question is how active are you on social media and as a result how engaged are your followers.

What should you be doing with social media?

In my experience one of the activities you can use social...

You have grasped it. The key to Crowdfunding and online success is directly connected to the size and quality of your crowd. 

So, what is a Crowd?

A “Crowd” as we describe it, is your community, your tribe, and in some cases your super fans! They are tuned into you as a business, and you have nurtured them to know, like and trust you.

That is key. It is not always about the size of your list BUT how engaged they are.

If you are reading this article and are conscious you do not yet have a crowd then fear not you are in the right place.

Lets kick this off with tip number one:

Tip One - Sign yourself up for an email service

This is a crucial step! In order to grow your email list, you first need a place to store and manage said list.

Who can we recommend to manage email?

1. MailChimp

MailChimp offer a free “Get Started” level. As it currently stands they allow you to have up to 2000 contacts, one main list to feed those contacts into and...