The secret to crowdfunding is in the name - You need a crowd to go crowdfunding.
This is the most common question I get about crowdfunding - ‘why is no one backing my crowdfunding campaign?’
Over the years I have realised that having a responsive engaged crowd before you go crowdfunding is key to reaching your campaign target.
There seems to be a misconception that with lots of Social Media followers I should be OK to run a crowdfunding campaign.
In my experience that is simply not the case.
Fundamentally people do not like being sold to via Social Media. You do need to have and work with social media as this is key to maintaining awareness and engagement about what you are doing. Social Media is also great for customer service.
The bigger question is how active are you on social media and as a result how engaged are your followers.
What should you be doing with social media?
In my experience one of the activities you can use social...